名牌手袋——男士的至爱Men go for luxury when choosing handbags: ...
The Luxury Institute on Tuesday said the demand for luxury bags remainsstrong, with about one third of 1,500 wealthy American shoppers surveyedbuying a branded bag in the last 12 months."The luxury handbag is the accessory that defines the wealthy woman andis a major profit driver for luxury f降血糖保健茶,ashion brands," said Milton Pedraza,chief executive of the New York-based researcher focused on wealthyconsumers.
The Luxury Institute found that men were more likely than women toreach for a luxury label when buying a handbag -- 73 percent of men,compared with 50 percent of women -- and over three times more likely tochoose luxury French brand Chanel.
But overall, U.S. label Coach has become the治療椎間盤突出, most popular bag amongwealthy shoppers, leading with a 29 percent market share with other brandscompete heavily for the rest of the pie.
The survey of shoppers with an average income of $308,000 and averagenet worth of $3.1 million found Coach was the most familiar brand ofdesigne防疫茶,r handbags, recognized by 52 percent of respondents.
That compared to 24 percent for Gucci, 22 percent for Louis Vuitton,and 21 percent for Prada.
But familiarity with the pricier Italian brands rises as wealthincreases, according to the report.
Looking at consumers whose yearly paycheck was above $300,000,魔術掃把, thesurvey found that 38 percent were familiar with Coach, while 34 percentwere aware of Gucci.
Price did not come into the equation even though bags from luxuryfashion houses such as Chanel, Prada and Gucci, can cost in the thousandsof dollars, while Coach bags generally cost hundreds of dollars.
Consumers said the price was not as important a consideration asquality and reputation when judging between luxury brands.
(AP)
据一項针對有錢購物者的查询拜访显示，男性在買手提包時比女性更注意名牌，他们挑的是牌子而不是代價。
豪侈品消费查询拜访公司于上周二颁布，名牌手提包的需求依然很大，在受访的1500位富有的美國消费者中，约三分之一的人在曩昔一年中買過一個品牌包。
這個位于纽约、專門针對有錢消费者的查询拜访公司的首席履行官密尔顿·佩德拉泽说：“名牌手提包是贵夫人的意味性配饰，同時也是豪華時尚品牌中的重要賣點。”
豪侈品消费查询拜访公司發明，男性（73%）在采辦手提包時比女性（50%）更注意名牌；男性選擇法國名牌夏奈尔的概率為女性的三倍多。
但從总體来看，美國品牌Coach是最受有錢消费者接待的提包品牌，其市場占据率達29%，而其它一些品牌则在奋力掠取剩下的“蛋糕”。
此項查询拜访的受访者均匀收入為30万8千美元、均匀資產净值達310万美元。查询拜访發明，Coach是受访者最為認識的精品手提包品牌，有52%的受访者認識這一品牌。
古姿、路治療痔瘡藥膏,易斯·维登和普拉達的這一比率别离為24%、22%和21%。
据查询拜访陈述显示，越富有的人，對更加昂贵的意大利名牌越認識。
查询拜访發明，在年薪跨越30万美元的消费者中，有38%的人認識Coach，34%的人领會古姿。
固然夏奈尔、普拉達和古姿等時尚名牌價值几千美元，而Coach包则只需几百美元，但代價不是一個首要身分。
消费者称，在比力品牌包時，代價并無質量和光荣首要。
（英语點津姗姗编纂）
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